Best practices for consolidating rsa realms

Just as IP internet working was accompanied by new security requirements, so are XML Web Services.

While not a comprehensive list, the following best practices gleaned from leading Fortune 500 companies and collected across numerous industries are a solid starting point to further protect enterprise resources with XML Web Services security.

In today's Whiteboard Friday, Rand offers some guidance to marketers who are wondering whether a rebrand/redirect is right for them, and also those who are considering consolidating multiple sites under a single brand.

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Maybe you're reconsidering those moves and you want to know, "Hey, should I be thinking about making a change now? So this question to rebrand or not to re, it is tough because you know that when you do that rebrand, you will almost certainly take a traffic hit, and SEO is one of the biggest places where people typically take that traffic hit. We saw a dip in our traffic over about 3 to 4 months before it fully recovered, and I would say that dip was between 15% and 25% of our search traffic, depending on week to week.

I'll link to a list of metrics that I put on my personal blog,, so that you can check those out if you'd like to see them. One of the questions that people always have is, "Well wait, did you lose rankings for SEO since SEO used to be in your domain name? In fact, six months after the move, we were ranking higher for SEO related terms and phrases.

So I would strongly urge you, if you know you're going to make the move eventually, make it today. I would urge you to find two different groups, one who are loyal customers today, people who know Sci Fi Toys And and have used it, and two, people who are potential customers, but aren't yet familiar with it. If you can get 5, 10, or 15 people either in a room or talk to them in person, you can try some web surveys, you can try using some social media ads like things on Facebook. Especially if you start blowing up, getting big, Google might go and say, "Oh, do you have Android in your domain name? Thank you very much." Best, in the tech world, it's very popular to use domains like or

I've seen some companies do some testing around this. Unfortunately, I think once you venture outside of the high tech world, it's really tough to get people to remember that that is a domain name. Then all the way up to, I really like the name App

This shift to the server-to-server access required for true application sharing is enabled by new XML Web Services technologies.

Last modified 05-Mar-2020 10:14