French people eating alone is like being in a court trial.The eating habits and social practices from one country to another differ.Now French children are counting the number of fruits and vegetables their parents are providing them each day – and sometimes even recommending that their parents eat better.
Americans who eat at the best Tucson restaurant (if they live near the place), and the well-off ones who dine at a five star restaurant are radical in their approach to eating.
Even those who eat at a French restaurant approaches their meals differently than how the French does.
The main tool of this campaign is the description of concrete steps that you can take every day to eat better!
All those ads made it very clear to the French consumer that nutrition is a very important matter and that it directly impacts our health!
Food is much more than a functional activity and the way people deal with meals is a manifestation of their cultural values and identities.