Some 22% of online daters have asked someone to help them create or review their profile.
Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.
These dating apps are the equivalent to a pair of khakis from The Gap; there's absolutely nothing wrong with them, they're just overwhelmingly bland compared to what else is out there.
Ok Cupid, Match and Zoosk are standard fare for traditional dating websites.
Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.
One factor behind the substantial growth among younger adults is their use of mobile dating apps.
5% of Americans who are in a marriage or committed relationship say they met their significant other online.